Emails, emails, emails. There was a point in time, I seem to remember, when receiving an email was a pretty special thing. It was all so new and fresh. There was something cool about that notification that someone had sent you a message through this bizarre new form of contact. Safe to say that now that same notion has been somewhat turned on it’s head, and of the barrage of data that lands in my inbox on a daily basis, only a small fraction of it is what I would call stimulating reading. That ‘special feeling’ has now transitioned to those special emails that stand head and shoulders above the rest.
5th October, 2010. “Hey, I work with a media agency here in Los Angeles. I just stumbled across Fuel Magazine online an I would love to work with you if you are ever out this way.” It was Elana. Elana works for a PR agency in LA, with some pretty cool automotive clientel on the books. This really made me pay attention. I had been procrastinating for a while about making the first FM trip out to the States to have a look around and spread the word about the magazine. I hadn’t really considered the possibility of being hooked up with some heavy American iron whilst on such a trip, but as it panned out, this is exactly what was going to happen. Forward a few months, and after some more research about a good time to visit the US, a trip was finally locked in to hit Viva Las Vegas in April. That and some extended plans in the L.A. area combined to form the basis of a crazy, fun, amazing two weeks.
Looking back on my email conversation with Elana, we threw around many ideas over nearly 40 emails to and fro. Company visits and events were coming at me thick and fast, but there was one comment the stuck out above the rest; “We could hook you up with a car for a few hours. What sort of thing are you interested in?”
What do you say to that? I’d spent the previous 34 years amdmiring and lusting after vehciles from all corners of every genre, and now I get a question like that? Given where I was heading for this trip, and the cars that I had started to surround myself with more over the Fuel Magazine years, my answer went back confidently; “Muscle or Mopar. Late 60s/early 70s. It’s got to be tough, loud, and if at all possible, in a lairy paint colour with some period graphics.”
Talk about delivering. “We’ll get you in the Hotchkis E-Max Challenger” was the response. A quick Internet look up, and it was soon aparent that I would be getting everything that I had asked for.. and more. The first search result; Jay Leno doing a burnout in the E-Max. The second; A video of a guy from Hotchkis doing circle work with the car in a parking lot. On top of that, the ‘few hours’ had grown considerably to ‘24 hours’. I had a feeling I was going to enjoy this…
Read the full story in Fuel Magazine issue 08.